Target Fixation – It’s Not Just a Motorcycle Problem

Gary Kimbell, left, of CM Tow works remove a car from the side of westbound Highway 12 in Fairfield, Sunday.  (Adam Smith/Daily Republic)Wp Content Uploads 2015 10 24Hwy12Crash 1024x666.jpg Prodwpids Idrivesafely.netdna Ssl.com

Experienced motorcyclists will tell you that one of the most common reasons motorcycles crash is due to a phenomenon called “target fixation.”

What they might not tell you, however, is that it can also be a serious problem for automobile drivers as well.

What is Target Fixation?

Loosely defined, target fixationWiki Target_fixation En.wikipedia.org is a behavior in which a person becomes so focused on a singular object that they tend to ride (or drive) straight into it. This occurs more commonly in motorcyclists because the steering on a motorcycle is much more attuned to the miniscule, sometimes-subconscious, movements of the rider. In other words, it’s easier to for a motorcyclist to steer their vehicle toward an object than it is to do so while driving a car.

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