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Driving to work. Driving home from work. Driving at work. Wherever you drive and for whatever reason you drive, you need to know about Drive Safely Work Week (DSWW). Because it's not just a workplace campaign—it’s a campaign to make roads safer for everyone.
Often those involved in fatal collisions are employees on the job. They’re also mothers, fathers, husbands, wives, and so on. Regardless, everyone benefits from safer roads, whether it’s your job to be on them, or not.
What is Drive Safely Work Week?
DSWW is a workplace road safety campaign sponsored by the Network of Employers for Traffic Safety (NETS). NETS is a group of employer road safety professionals who want to make the roads safer for employees, their families, and members of the communities in which they live and work.
This year, NETS decided one annual campaign wasn’t enough. DSWW now takes place quarterly, focusing on a specific driving behavior each time. In 2017 NETS highlighted speed and distracted driving. In October, DSWW will bring awareness to the dangerous trend of impaired driving.
“For many years, DSWW has been an annual campaign sponsored by NETS. In order to continue this successful campaign, we are updating the structure to provide modules which are focused more tightly on changing specific behaviors, delivered more frequently throughout the year (quarterly vs annually),” said Joseph McKillips, NETS Executive Director. “With these changes, our mission remains the same: to improve the safety and health of employees, their families, and members of the communities in which they live and work by preventing traffic crashes that occur both on and off the job.”
Zeroing in on impaired driving
The campaign will address fleet safety and the dangerous mix of driving impaired while at work beginning Oct. 2. Its goal is to help employers shine a light on the risks of impaired driving—operating a vehicle under the influence of alcohol, illicit, or prescription drugs, and other substances—while also providing tangible solutions that promote safe driving instead.
The National Highway Traffic Safety Administration (NHTSA) tells us that every day, 28 people die in an alcohol-related crash in the U.S. That’s one person every 51 minutes.
Here are some steps you can take to prevent driving while impaired:
- Avoid drinking ANY alcohol if you plan to drive
- If you intend to drink alcohol, plan your safe ride home first
- If you have consumed any amount of alcohol (even if you think you’re under the legal blood-alcohol limit), do not drive
- If you know someone has been drinking, don’t let them drive
- Report impaired drivers to your local law enforcement
- Remember, you can still be impaired by alcohol the morning after drinking
A DSWW toolkit for safer drivers
NETS has developed a toolkit to help employers implement their own DSWW campaign, at any time. The toolkit includes a launch letter, fact sheets, a PowerPoint presentation and pledge cards, as well as social media and email graphics. Materials are not dated, so employers can plan a DSWW campaign at a time best for them.
The new impaired driving materials will be available on the NETS website at the beginning of October.
Coming up next week: To coincide with the launch of the campaign materials, we’ll bring you everything you need to know about impaired driving. The facts, the risks and—most importantly—how to resist temptation.
Learn more about eDriving and IDriveSafely.com:
- Looking for info on DUI and DWI laws? Visit IDriveSafely.com’s resources section and select your state.
- Download our free Defensive Driving Guide to learn smart driving skills, including avoiding distractions and preventing dangers on the road.
- Train to become a driver prepared for any situation with eDriving’s One More Second online defensive driver course.